Our focus is childhood development through play. Our toys are specifically designed to engage inquisitive minds and little hands to develop physical, social and creative skills. Our toys and gifts are to be treasured and passed down to future generations, made to last a lifetime of love.

Our Threadbear collection is designed with the wonder of childhood in mind. Inspired by the magic of children's literature and the natural world around us, we use whimsical colour palettes and soft tones to create cherishable gifts. We pride ourselves on working with factories that are run by the most caring people, and we strive to maintain good relations with our working partners.