Waytoplay

Waytoplay road segments are made of 100% child safe and child friendly, durable, hygienic rubber compound. They conform to the highest European EN-71 norm for toys. All resources used are sourced in Germany. That means it’s local, reliable, certified and registered.

Before your child goes on an adventure, the road segments have enjoyed a road trip of their own. To ensure to high safety and quality standards we control the entire production process ourselves. We only work with partners we know and trust. The road segments are made and shaped in Germany after which the all important road markings are added in The Netherlands. Because we have embraced the ‘impact first’ approach, we have teamed up with a sheltered employment provider, that provides work for people with little access to the regular labour market. With great care, attention and dedication they add the road markings to both sides of the road segments. Last, but not least, our packaging is fully recyclable.

Waytoplay offers fun without wires, wi-fi or screens. We believe in the creative force of children. With your child in the driving seat, the road segments let the imagination pave the way to adventure. There are no maps and the toy road can be expanded endlessly for a never ending adventure.

‘Why don’t your sets include maps or designs for tracks?’ our customers sometimes ask. Our answer is simple: we do that on purpose. We believe that there are no rules, no standards for how to play with our toys. Any is way is your Waytoplay.

The rich creativity and imagination in any child is best stimulated with ‘open ended’ toys. Toys that have no set goal, target or result.

From a fun idea and product design in 2003 to a toy design company with worldwide distribution and sales network in 2017. Our story in a nutshell. I am Sybren, waytoplay’s creator and designer. In 2013 my wife Marise and I embarked on a road trip into the unknown world of toys. Before we knew it, we were in overdrive. Together with Lex, distributor, and Stephanie, marketing, we are a solid team. Our kids, Bente and Joep regularly get on board to help out with packaging, events or photography for social media. Our team mirrors our product: compact, reliable and flexible.

Can be used on almost any surface, inside or outside, best to avoid deep carpets as the product is flexible.