This Privacy Policy explains how Learning Bugs UK Limited ("we", "us" or "our") collects, uses and protects your personal information when you use our website www.learningbugs.co.uk (the "Site") or interact with us through any of our services, including purchasing products or contacting our team.
By accessing our Site or using our services, you agree to the terms set out in this Privacy Policy.
1. Who We Are
Learning Bugs UK Limited, company number 16463505
Registered office: 128 City Road, London, EC1V 2NX
📧 hey@learningbugs.co.uk
📞 07753425816
We are the data controller responsible for your personal information when you engage with our services.
2. What Personal Information We Collect
We collect the following categories of personal data depending on how you interact with us:
Information you provide directly:
- Name, email address, phone number, billing and delivery address
- Order details, including purchase history and payment confirmation
- Account login information (if you register)
- Customer service enquiries and communications
Automatically collected data (via cookies or similar technology):
- IP address, device and browser details
- How you use our website (pages viewed, time on site and so on)
- Shopping behaviour (products viewed or added to basket)
Information from third parties:
- Shopify (our e-commerce platform)
- Payment providers (for example Stripe and PayPal)
- Analytics and advertising services
3. How We Use Your Information
We use your personal data for the following purposes:
- To process orders and deliver products
- To manage your account and communicate with you
- To provide customer support
- To prevent fraud and keep our Site secure
- To comply with legal obligations
- To send marketing communications (only with your consent or where legally allowed)
- To analyse and improve our services and your experience
Our lawful basis: under UK GDPR we process your data because it is needed to fulfil your order (contract), to meet our legal obligations such as keeping tax records (legal obligation), for our legitimate interests in running and improving our shop and preventing fraud (legitimate interests), and for marketing emails and non-essential cookies only where you have agreed (consent).
4. Cookies
We use cookies and similar technologies to:
- Power essential site functions
- Remember your preferences
- Analyse site performance
- Show you relevant adverts across the web
When you first visit the Site, our cookie banner lets you accept or reject non-essential cookies, such as analytics and advertising cookies. You can change your choice at any time, or control cookies in your browser settings. Disabling certain cookies may limit how the Site works.
For more about Shopify-related cookies, visit: https://www.shopify.com/legal/cookies
5. Who We Share Your Data With
We may share your personal data with:
-
Our service providers, who help us run our shop, including:
- Our e-commerce platform, which hosts our store and stores your order and account details
- Payment providers
- Delivery companies and our shipping software
- Our email marketing provider
- Our reviews and rewards services
- Analytics tools that help us understand how the Site is used, including tools that record how visitors move around our pages (only if you accept analytics cookies)
- Advertising platforms (only if you accept advertising cookies)
- Brand partners who send orders directly to you, so they can deliver your items
- Law enforcement or regulatory bodies, if legally required
- Third parties, if you explicitly consent (for example social media logins or product reviews)
- New business owners, if our company is sold or restructured
We never sell your data.
6. Data Security and Retention
We use reasonable physical, technical and organisational safeguards to protect your personal data. No system is 100% secure, so we advise avoiding unencrypted emails for sensitive information.
Card payments are handled securely by our payment providers. We never see or store your full card details.
We keep your information only as long as necessary to:
- Provide the services you requested
- Meet legal obligations
- Resolve disputes or enforce contracts
For example, we keep order and payment records for six years, as required for tax purposes. If you unsubscribe from our emails, we keep your email address on a suppression list so we don't contact you again.
7. Your Rights (UK GDPR)
You have the following rights in relation to your personal data:
- Access: request a copy of your personal information
- Correction: ask us to correct inaccurate data
- Deletion: request deletion of your data where appropriate
- Restriction: ask us to limit processing
- Objection: object to processing for direct marketing
- Data portability: request transfer to another provider
- Withdraw consent: if you previously gave it
- Complain to the ICO: if you are unhappy with how we handle your data
We may need to verify your identity before processing your request. Requests can be made via hey@learningbugs.co.uk.
For more information or to make a complaint, contact the Information Commissioner's Office (ICO): https://ico.org.uk/
8. Marketing Preferences
If you subscribe to our emails, you can unsubscribe at any time using the link at the bottom of any marketing email. We may still contact you with non-promotional messages, such as order confirmations.
9. Children's Privacy
Our services are not intended for children under the age of 16. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
10. International Transfers
If we transfer your personal data outside the UK or EEA (for example to Shopify servers in the US), we make sure it is protected using approved safeguards, such as:
- UK Government-approved Standard Contractual Clauses
- Transfers to countries with an adequate data protection ruling
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page. We encourage you to check this policy periodically.
Last updated: 19 September 2026
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
📧 hey@learningbugs.co.uk
📞 07753425816
📍 Registered office: 128 City Road, London, EC1V 2NX
